Strategy & Branding

CREATE SYNERGY BETWEEN UPSTREAM & DOWNSTREAM  MARKETING

Craft a Focused Brand Charter. Alan can design a strategic road map for your brand that will be attainable, differentiated and focused. Customer insight and market research are integral to crafting a brand charter that will resonate with your target market.

A well-defined strategy is the ideal foundation for a marketing plan that will have measurable results. Strategic marketing plans should be designed to increase sales and build brand equity—because brand equity translates into company valuation.

Alan’s experience includes:

• Branding Programs
• Strategic Planning
• Product Launch Planning
• Marketing Plans
• Marketing Communications Plans